Crow Foods: Unethical Marketing by Chipotle

18 Sep

The Scarecrow

I have felt compelled to post something about the recent marketing scheme by the popular fast-food chain Chipotle for the past week. But just haven’t had the chance to sit down and get my thoughts together. Thankfully I know a few great agricultural bloggers from across the United States that have taken the words right out of my mouth. If you don’t know what I’m talking about, take a look at Chipotle’s recent campaign to sell burrito’s called, The Scarecrow.  Here I would like to share their educated and informative posts so you can understand the unethical marketing that has gone on behind Chipotle’s advertising.

Must Read Blog Posts:

Farming America by David Hayden – Hey Chipotle

Righteous Bacon by Diana Prichard – Chipotle’s Scarecrow Part One: Lessons in Corporate Greed

Righteous Bacon By Diana Prichard – Chipotle’s Scarecrow Part Two: A World of Pure Imagination, Indeed

Country Night, City Lights by Kelly M. Rivard – Integrity in Advertising, and Chipotle’s “Scarecrow”

Agriculture Proud by Ryan Goodman – Chipotle Takes on Big Food with Animated Scarecrow

Black Gold Farms  – The B Word

Buzzard’s Beats by Brandi Buzzard – Chipotle: A World of Pure Imagination

 

And there are more I’m sure. If you have five minutes, read just one of these and ask yourself if it’s okay to lie to consumers to simply sell a burrito.

 

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